Market Pipeline Gives Sigma Machine an Edge Over Their Competitors

It’s undeniable that these past few years have been some of the hardest for many businesses. With an economic slowdown like the current recession, businesses become more competitive than ever to not only keep their existing customers, but also to attract the few new customers available. Most businesses have to get creative in how they keep their businesses running through these kinds of situations, and though many get by or lose only a little, there are still several businesses that are forced to shut down.

Until recently, Sigma Machine in Parchment, Michigan was just getting by. Their word-of-mouth advertising strategy had built up a solid list of customers who kept coming back for their quality precision stainless steel machining services, competitive prices and quick delivery. However, this marketing model was failing to bring in new business in the competitive atmosphere fostered by the recession. They needed a new plan if they want to continue to succeed and profit during this time.

Fortunately, the owner of Sigma Machine – Jim VanWeelden – had heard of Market Pipeline from a business partner. After meeting with Market Pipeline’s team, Jim knew this was the answer to keeping Sigma Machine at the top of their game. Soon after joining with the team, Sigma Machine had a brand new website that any current or potential customer could easily access for information. Due to the team’s skilled search engine optimization experts, the Sigma Machine website has great results on top search engines using a variety of search terms related to the company’s services and products.

Now, Sigma Machine is growing rapidly with an influx of new customers and additional work orders. The company plans to expand by purchasing more equipment to accommodate the sales figures, which have increased to five times what they were before the company teamed up with Market Pipeline. Sigma Machine even plans to hire more skilled labor – something which is nearly unheard of during a recession, especially in Michigan. Thanks to Market Pipeline, Sigma Machine’s business is booming and their customer base is stronger than ever, despite the economic circumstances.